What message will your company send this holiday season? If you aren’t careful, you risk sending a rushed and standardized message that merely checks gift giving off your busy to-do list. But if you are among the forward-thinking companies looking to extend the impact of your annual contribution to your employees and community, then you’ll communicate passion, expertise and experience.
By knowing and trusting in your values and people—clients, corporate team and whole support network—you’ll nail modern day corporate gift giving etiquette with ease.
Effective Seasonal Corporate Gift Giving Etiquette
Make It Personalized
Let your clients, partners and employees know how well you understand them and their needs. Sweets are popular gifts this time of year, but that doesn’t mean they are right for everyone. For example, those who work at catering companies are probably already overwhelmed with treats. And not everyone wants to load up on carbohydrates all year! In addition to the popular foodie gifts, consider an alternative healthy option that boosts energy. Hearty trail mix is a go-to snack for busy folks and is available in a variety of deluxe varieties.
Extend Your Reach
If you make your list of gift recipients and check it twice, but you still worry that someone might be missing, then you are not alone. Everyone has the sense that there is someone out there left empty handed. And, sadly, this is in fact the case. Fortunately, there is an easy way for you to find these people and help them out!
If your company feels responsible for helping those with less, then gifts that give back are your answer to the lingering sense that something is missing. TOMS shoes brought to a forefront the idea of giving gifts that simultaneously provide a benefit to the recipient and another person who is making do with less. And now there are several other companies that also make it possible to extend your reach and surpass expectations by choosing a unique variation of giving gifts.
During this turbulent season, encourage others to help you better the lives of those in need. Remember and be sensitive to the fact that this is an emotional time for those facing hardship, and there are wonderful opportunities to lift spirits and brighten futures. When you extend a helping hand, invite the recipients of your gift to do the same. Whether they make note of the source of your gift to purchase it in the future or take immediate action toward the cause it benefits, it is easy for recipients to add to your noteworthy efforts.
It is more than okay for you, and everyone who has a part in your work, to be proud of it. When the holiday season concludes, showcase your good deeds—putting an emphasis on the people who make it possible for you to continue to do what you love with passion. Thank your clients and partners for empowering you with the resources and drive to help your community. And let them know the final tally of your impact on it. If others have joined the effort, you may choose to call out top donors and send them a personalized note.
Alleviate Personal Responsibility
One of the most appreciated things you can do for people during this busy season is alleviate them of tasks and commitments. By choosing gift that give back, you let your recipients know that they have done their good deed this season simply by enjoying their socially responsible gift that gives back. Also be sure to avoid giving gifts that require maintenance—for example flowers and refrigerated foods.
Your best clients know that you always foresee their needs and problem solve ahead of time, and your seasonal gift can illuminate this—making it a gift that also gives back to your bottom line.
Lead by Example
Corporate gifts, especially those given during the holiday season, are one of the greatest investments that your company can make. The expense incurred is far outweighed by the return on this meaningful investment—showing you believe in efficient use of resources. Improved client relationships and retention, a boost in employee moral and an enhanced company image are your gift to your company and your demonstration of keen professionalism.
When you give items from a company that embraces the one-for-one concept, the value of this gift will far surpass your greatest imagination. Companies like That’s Caring make it possible for a hungry child in the US to have a weekend supply of meals each time a gift is given. Whether low-income or homeless, those touched by your generosity will fill many hearts this season. Set an example for other companies and individuals to follow, and be proud of doing so.
Now is the time to customize your unique corporate gifts with your company logo, branded packing and special holiday cards. Be a leader in your field and corporate giving this year!
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